{"id":43266,"date":"2017-07-21T18:34:02","date_gmt":"2017-07-21T15:34:02","guid":{"rendered":"https:\/\/www.giurgiuveanul.ro\/stiri\/?p=43266"},"modified":"2017-07-21T18:34:02","modified_gmt":"2017-07-21T15:34:02","slug":"tu-cum-iti-faci-cumparaturile-80-dintre-consumatorii-chestionati-aleg-produsele-in-functie-de-pret","status":"publish","type":"post","link":"https:\/\/www.giurgiuveanul.ro\/stiri\/tu-cum-iti-faci-cumparaturile-80-dintre-consumatorii-chestionati-aleg-produsele-in-functie-de-pret\/","title":{"rendered":"Tu cum \u00ee\u021bi faci cump\u0103r\u0103turile? 80% dintre consumatorii chestiona\u021bi aleg produsele \u00een func\u021bie de pre\u021b!"},"content":{"rendered":"<p id=\"yui_3_16_0_ym19_1_1500648846975_3642\" style=\"text-align: justify;\"><a href=\"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-content\/uploads\/2017\/07\/150001911883-supermarket-S2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-43268\" src=\"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-content\/uploads\/2017\/07\/150001911883-supermarket-S2-560x308.png\" alt=\"150001911883-supermarket-S2\" width=\"560\" height=\"308\" srcset=\"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-content\/uploads\/2017\/07\/150001911883-supermarket-S2-560x308.png 560w, https:\/\/www.giurgiuveanul.ro\/stiri\/wp-content\/uploads\/2017\/07\/150001911883-supermarket-S2-250x138.png 250w, https:\/\/www.giurgiuveanul.ro\/stiri\/wp-content\/uploads\/2017\/07\/150001911883-supermarket-S2-400x220.png 400w, https:\/\/www.giurgiuveanul.ro\/stiri\/wp-content\/uploads\/2017\/07\/150001911883-supermarket-S2.png 800w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/a>InfoCons \u2013 Organiza\u021bie pentru <!--more-->Protec\u021bia Consumatorilor a realizat un studiu cu privire la atitudinea consumatorului rom\u00e2n la cump\u0103r\u0103turi precum \u0219i asupra influen\u021belor exterioare care \u00eei afecteaz\u0103 decizia de cump\u0103rare.<\/p>\n<p id=\"yui_3_16_0_ym19_1_1500648846975_3634\" style=\"text-align: justify;\">Fii un consumator informat! Instaleaz\u0103 <a id=\"yui_3_16_0_ym19_1_1500648846975_3633\" href=\"http:\/\/www.infocons.ro\/ro\/i-aplicatia-infocons-scaneaza-codul-de-bare-MTc4OTItNzg.html?utm_source=emailcampaign818&amp;utm_medium=phpList&amp;utm_content=HTMLemail&amp;utm_campaign=Tu+cum+%C3%AE%C8%9Bi+faci+cump%C4%83r%C4%83turile%3F+80%25+dintre+consumatorii+chestiona%C8%9Bi+aleg+produsele+%C3%AEn+func%C8%9Bie+de+pre%C8%9B\" target=\"_blank\" rel=\"nofollow\"><strong id=\"yui_3_16_0_ym19_1_1500648846975_3632\">Aplica\u021bia InfoCons &#8211; Scaneaz\u0103 coduri de bare<\/strong><\/a>, disponibil\u0103 <strong>GRATUIT<\/strong> \u00een <a href=\"https:\/\/itunes.apple.com\/ro\/app\/infocons\/id1031907027?mt=8&amp;utm_source=emailcampaign818&amp;utm_medium=phpList&amp;utm_content=HTMLemail&amp;utm_campaign=Tu+cum+%C3%AE%C8%9Bi+faci+cump%C4%83r%C4%83turile%3F+80%25+dintre+consumatorii+chestiona%C8%9Bi+aleg+produsele+%C3%AEn+func%C8%9Bie+de+pre%C8%9B\" target=\"_blank\" rel=\"nofollow\"><strong>AppStore<\/strong><\/a> si <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.diosoft.infocons&amp;utm_source=emailcampaign818&amp;utm_medium=phpList&amp;utm_content=HTMLemail&amp;utm_campaign=Tu+cum+%C3%AE%C8%9Bi+faci+cump%C4%83r%C4%83turile%3F+80%25+dintre+consumatorii+chestiona%C8%9Bi+aleg+produsele+%C3%AEn+func%C8%9Bie+de+pre%C8%9B\" target=\"_blank\" rel=\"nofollow\"><strong>PlayStore<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">\u00cen baza datelor colectate a reie\u0219it c\u0103 majoritatea responden\u021bilor prefer\u0103 s\u0103 mearg\u0103 la cump\u0103r\u0103turi <em>oric\u00e2nd este nevoie<\/em>, aceasta fiind prima optiune, sau <em>o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103<\/em>.<\/p>\n<p style=\"text-align: justify;\">\u00cen ceea ce prive\u0219te influen\u021ba asupra deciziei de cump\u0103rare, consumatorii sunt influen\u021ba\u021bi \u00een propor\u021bie de peste 50% de <strong>Prieteni, colegi, cuno\u0219tin\u021be<\/strong> sau <strong>Promo\u021bii<\/strong>. <strong>Sfatul lucr\u0103torului comercial<\/strong> \u0219i <strong>publicitatea<\/strong> reprezint\u0103 un factor mai slab de influen\u021bare a deciziei de cump\u0103rare, exist\u00e2nd \u00eens\u0103 un num\u0103r destul de ridicat de consumatori care le iau \u00een considerare.<\/p>\n<p style=\"text-align: justify;\">Pentru majoritatea consumatorilor decizia de achizi\u021biona un anumit produs este direct influen\u021bat\u0103 at\u00e2t de pre\u021bul acestuia, c\u00e2t \u0219i de nevoile personale ale fiec\u0103ruia, cele dou\u0103 fiind corelate.<\/p>\n<p style=\"text-align: justify;\">La momentul deciziei de cump\u0103rare, <strong>pre\u021bul<\/strong> reprezint\u0103 caracteristica cea mai important\u0103 pentru conusmator, <strong>80%<\/strong> dintre ace\u0219tia consider\u00e2nd c\u0103 este <em><strong>foarte important<\/strong> <\/em>sau <strong><em>important<\/em><\/strong>.<\/p>\n<p style=\"text-align: justify;\">Ce-a de-a doua caracteristic\u0103, din punctul de vedere al importan\u021bei, o reprezint\u0103 <strong>calitatea<\/strong> produsului, <strong>74%<\/strong> dintre consumatori consider\u00e2nd c\u0103 este <em>f<strong>oarte important\u0103 <\/strong><\/em>sau <strong><em>important\u0103<\/em><\/strong>.<\/p>\n<p style=\"text-align: justify;\">\u00cen ceea ce prive\u0219te importan\u021ba <strong>brand<\/strong>-ului produselor asupra deciziei de cump\u0103rare, consumatorii consider\u0103 \u00een egal\u0103 m\u0103sura c\u0103 acesta reprezint\u0103 at\u00e2t un element <em>foarte important<\/em>, <em>important<\/em>, <em>indecis, <\/em>c\u00e2t \u0219i <em>pu\u021bin important <\/em>sau <em>foarte pu\u021bin important<\/em>.<\/p>\n<p style=\"text-align: justify;\"><strong>Eticheta<\/strong> este pe ultimul loc \u00een ordinea importan\u021bei asupra deciziei de cump\u0103rare, consumatorii consider\u00e2nd eticheta mai degrab\u0103 <em>important\u0103<\/em> dec\u00e2t <em>foarte important\u0103<\/em>.<\/p>\n<p style=\"text-align: justify;\">Atfel, cosumatorul ia decizia de cump\u0103rare mai degrab\u0103 \u00een fun\u021bie de pre\u021bul produsului (50% dintre consumatori \u00ee\u0219i aleg cump\u0103r\u0103turile \u00een func\u021bie de pre\u021b) \u0219i doar <em>uneori<\/em> \u00een func\u021bie de ingredientele de pe etichet\u0103. De asemenea, majoritatea consumatorilor citesc eticheta doar \u00een anumite cazuri \u0219i doar pu\u021bini o citesc mereu.<\/p>\n<p style=\"text-align: justify;\">Chiar dac\u0103 prezen\u021ba ingredientelor necunoscute, cu denumire complex\u0103, ar trebui cel pu\u021bin s\u0103 ne pun\u0103 un semn de \u00eentrebare, 40% dintre consumatori aleg s\u0103 achizi\u021bioneze produsul indiferent dac\u0103 recunosc ingredientele acestuia, iar 8% dintre ace\u0219tia nici nu citesc eticheta.<\/p>\n<p style=\"text-align: justify;\">\u00cen ceea ce prive\u0219te locul de achizi\u021bionare al produselor, majoritatea responden\u021bilor prefer\u0103 achizi\u021bionarea din supermarketuri \u0219i hypermarketuri, \u00eens\u0103 o mare parte dintre ace\u0219tia achizi\u021bioneaz\u0103 \u0219i din magazinele de cartier.<\/p>\n<p style=\"text-align: justify;\">Din punct de vedere demografic, participan\u021bii la studiu apar\u021bin preponderent din segmentul de v\u00e2rst\u0103 25-34 ani, cu studii universitare \u0219i de sex feminin, cu provenien\u021b\u0103 din mediul urban.<\/p>\n<p id=\"yui_3_16_0_ym19_1_1500648846975_3646\" style=\"text-align: justify;\"><em id=\"yui_3_16_0_ym19_1_1500648846975_3645\">InfoCons (<a href=\"http:\/\/www.infocons.ro\/?utm_source=emailcampaign818&amp;utm_medium=phpList&amp;utm_content=HTMLemail&amp;utm_campaign=Tu+cum+%C3%AE%C8%9Bi+faci+cump%C4%83r%C4%83turile%3F+80%25+dintre+consumatorii+chestiona%C8%9Bi+aleg+produsele+%C3%AEn+func%C8%9Bie+de+pre%C8%9B\" target=\"_blank\" rel=\"nofollow\">www.infocons.ro<\/a>) &#8211; Asocia\u021bie Na\u021bional\u0103 de Protec\u021bia Consumatorilor, unica organiza\u021bie din Rom\u00e2nia cu drepturi depline \u00een Consumers International, este o asocia\u021bie de consumatori neguvernamental\u0103, apolitic\u0103, reprezentativ\u0103, de drept privat, f\u0103r\u0103 scop lucrativ, cu patrimoniu distinct \u0219i indivizibil, independent\u0103, \u00eentemeiat\u0103 pe principii democratice, ce ap\u0103r\u0103 drepturile consumatorilor \u2013 membr\u0103 fondatoare a Federa\u021biei Asocia\u021biilor de Consumatori.<\/em><\/p>\n<p id=\"yui_3_16_0_ym19_1_1500648846975_3648\" style=\"text-align: justify;\"><strong id=\"yui_3_16_0_ym19_1_1500648846975_3654\">Fii informat!\u00a0Ia atitudine! Cunoa\u0219te-\u021bi drepturile \u0219i exercita-le apel\u00e2nd\u00a0<a href=\"http:\/\/www.infocons.ro\/ro\/021-9615-pg-NzEtMi00NA.html?utm_source=emailcampaign818&amp;utm_medium=phpList&amp;utm_content=HTMLemail&amp;utm_campaign=Tu+cum+%C3%AE%C8%9Bi+faci+cump%C4%83r%C4%83turile%3F+80%25+dintre+consumatorii+chestiona%C8%9Bi+aleg+produsele+%C3%AEn+func%C8%9Bie+de+pre%C8%9B\" target=\"_blank\" rel=\"nofollow\">021 9615!<\/a>*<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>InfoCons \u2013 Organiza\u021bie pentru<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-43266","post","type-post","status-publish","format-standard","hentry","category-alert-news"],"_links":{"self":[{"href":"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-json\/wp\/v2\/posts\/43266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-json\/wp\/v2\/comments?post=43266"}],"version-history":[{"count":0,"href":"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-json\/wp\/v2\/posts\/43266\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-json\/wp\/v2\/media?parent=43266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-json\/wp\/v2\/categories?post=43266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.giurgiuveanul.ro\/stiri\/wp-json\/wp\/v2\/tags?post=43266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}